CPA tracking for mobile apps - more than possible22 Oct 2012
If you as an advertiser had to choose the best way to achieve cost effectiveness of your mobile campaign, you might have already tried the Pay per Action pricing model. Sometimes CPA is really a better choice over CPC or CPM because you pay for a real action from your target users.
There is a problem, though, if you want to analyze acquisitions or downloads of your mobile applications since they are downloaded via app stores/markets. You are not able to follow users’ tracks in the classic way once they enter the app stores. So you need to work with some of the few ad networks or ad mediator companies which have developed sophisticated methods for tracking App Downloads. This way you can tell when a click leads to a download!
As a rapidly developing mediator, Mad-Adz has just introduced CPA tracking for mobile apps! And you as our partner can now take advantage of this new opportunity for FREE! We can provide you with detailed statistics on your CPA-enabled campaigns, keeping it simple and fast as always! All you have to do is follow these steps to allow CPA Tracking for your campaigns through the Mad-Adz platform:
Step 1: Start a PPC campaign
Step 2: Complete the usual 1, 2, 3 steps to create the campaign and we will provide you with a CPA integration code.
Step 3: Use the provided code for Android or iOS and integrate it according to the included documentation. This code will automatically report new users!
It is as simple as this! All you have to do now is contact us to talk about your specific campaign so that we can assist you with the integration and start tracking the real actions of your users through mobile applications!<< back to News
MWC 2013 - Was it worth it? 5 Mar 2013
Meet Mad-Adz in Barcelona! 1 Feb 2013
What will or will not change and why? 12 Dec 2012
Some tips on how to take advantage of the mobile advertising effectively 27 Nov 2012
CPA tracking for mobile apps - more than possible 22 Oct 2012
Future of Mobile is User Context 17 Oct 2012
Tablet Users Are the New Target for Mobile Advertisers 2 Oct 2012
Mobile Ad Revenue Following Twitter 21 Sep 2012
Mobile Games and the Future of the Gaming Industry 19 Sep 2012