Vodafone set to axe new B2B connections targets on July 1
19 Jun 2012
Vodafone set to axe new B2B connections targets on July 1

Vodafone is set to axe new connection targets for B2B dealers from July 1. This is according to Vodafone’s platinum and gold partners, who told Mobile News targets will be measured on billed revenue over the course of the year, instead of connection numbers.

Vodafone director of small business Tim Stone said of the changes: “Our goal has always been to create the best partner and customer experience bar none, and any changes to targets support the pursuit of this goal.

“We’re focused on helping our partners to deliver the benefits of new and better ways of working to more British business and we believe this model will drive that.”

A platinum partner said: “It’s a bold but very sensible move by Vodafone. There is no market share left so the focus needs to be around margin, not the number of mobile numbers.

“It is something we have been wanting for some time. New connections will always remain a key part of the business, but margins are what really matter.”

A gold partner added: “It’s a much more rational way of doing business and a very positive move by Vodafone.”

It is a major U-turn by the operator, which angered platinum and gold partners in August by increasing their monthly connections targets from 100 to 125 and 35 to 45 respectively.

Details of the new model were emailed to Vodafone partners last week by its head of partner services Rob Mukherjee. The email, seen by Mobile News, outlines the set of new KPI targets that must be achieved by March 31, 2013.

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