Revision Date: MAY, 2012 Your privacy is very important to us. We have prepared this Privacy Policy to explain how we collect, use, protect, and share information when you are served an advertisement from or use the Mad-Adz network advertising technologies and services ("Ad Network") and when you use the Mad-Adz Web site ("Site"). This Privacy Policy also explains your choices for managing your information preferences. While using our service you may use another Ad Network, which will have it's own privacy policy. By using our service to reach other Ad Networks you consent to their respective Privacy Policies. You can find details about partner Ad Networks' Policies on their respective websites.

This Mad-Adz Privacy Policy applies to all:

  • consumer end users who are served advertisements from the Ad Network ("End Users");
  • Web site publishers that use our Ad Network ("Publishers");
  • advertisers that use our Ad Network ("Advertisers");
  • and any person that visits our Site.

We have organized this Privacy Policy into two sections addressing information privacy specific to our Ad Network and addressing information privacy in connection with our Site and our general information privacy practices.

By using the Ad Network or the Site, you consent to this Privacy Policy.

Some information is collected through "Cookies" as described below.

Information We Collect Specifically Through Our Ad Network

Personally identifiable information (referred to as "PII") is the most important category of data and we are committed to protecting this information and following best practices in this area. We view PII during the ad serving process (e.g. MSISDN), but do not collect it. We do not collect or use MSISDN in our business. We do not link any other data to MSISDN. We do not share MSISDN (even after the one-way hash encryption process) with any third party.

How We Use And When We Share Information We Collect Specifically Through Our Ad Network

With respect to data collected via our Ad Network, including user behavior data, we may combine certain Non-Personally Identifiable Information with data collected from other sources and disclose the Non-Personally Identifiable Information and combined information to participating Advertisers and Publishers to improve the relevance and effectiveness of the advertising presented to End Users. For example, we use data collected via our Ad Network to create anonymous consumer segments. These segments will be used to target and optimize Advertiser campaigns. We do not share Personally Identifiable Information with third parties, except as expressly disclosed in this Privacy Policy.

What anonymous or aggregated information do we collect and How do we use this information?

We collect anonymous or aggregated information from our business partners, their Consumers, third parties, and site visitors. Such information is important for the proper performance of our services and if not collected, some portions of our services may not perform appropriately. This information includes, but is not limited to, blind cookies that allow us to identify site visitors in an anonymous manner, technical information about the handset (e.g. make, model, OS) general demographic data (e.g. age, gender), location information (e.g. country, zip code, postal code, ISP), content type (e.g. games, finance, entertainment, news & information), ad type (e.g. text, image, automotive, travel, gaming), URL information of the ad being served, and information from advertisers about the post-click activity of the ads we serve. Given the harmless nature of this information and its benefits to our clients, we reserve the right to enhance or add anonymous or aggregated information at any time without notice.

We use anonymous or aggregated information from 3rd party business partners and site visitors to enhance our ad serving, offer publisher ad filters and controls, provide general reporting capabilities, and personalize the site experience


When you prepare to log-on to this Site or use our services, our server may automatically recognize your or Consumer's mobile phone browser alphanumeric identifiers that is also known as a "cookie". We may set one or more cookies in your or Consumer's mobile phone browser when you visit the Site or use our services. Mad-Adz is not involved in any targeted advertising and does not use any cookies for behavioral targeting. Mad-Adz's use of cookies is restricted to collecting anonymous or aggregated information (as indicated above) solely for performing services for You.


We recognize the importance of safeguarding the confidentiality of your information. Accordingly, we employ standard security measures designed to protect your information from unauthorized access. However, no data transmission over the Internet or other network can be guaranteed to be 100% secure. As a result, while we strive to protect information transmitted on or through the Ad Network or the Site, we cannot and do not guarantee the security of any information you transmit on or through the ad Network or the Site, and you do so at your own risk


We may create links to other websites. You are requested to be aware that we do not provide any personally identifiable information to such other websites and that we are not responsible for the privacy practices of such other websites as those may have different privacy policies and terms of use and are not associated with us. You agree that we cannot control these links and we shall not be responsible for any use of such websites.

Privacy Policy Changes and Modification

From time to time, we may change this Privacy Policy. If we decide to change this Privacy Policy, we will inform you by posting the revised Privacy Policy on the Site. Those changes will go into effect on the Revision Date shown at the top of the revised Privacy Policy. Your continued use of the Ad Network or the Site constitutes your consent to the revised Privacy Policy.

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  • Is it Free to sign up?
    -Yes. Signing up with Mad-Adz is absolutely free for both advertisers and publishers.
  • What are the payment options?
    -You can fund your account via wire transfers, paypal, alertpay and credit card
  • How to find out if my ads are successful?
    -You can browse the Reports and analytics section after you log in. There you'll find all the information you need regarding the performance of your campaign. You can always ask for assistance from your personal account manager who is always at your service.
  • How to start an ad campaign?
    -In order to start your ad campaign you must first add funds to your account via the payment methods we accept. When the funds are added to your account you can click on the big "Start a new campaign" button and follow the 3 simple steps there. Should you need any further help, you can check the Tips box at the top of all pages or contact your account manager.
  • Which ad networks can you provide?
    -We can run your campaign on all the major ad networks you know and you can select which ones you want when you make a campaign. Besides the most well-known mobile networks, we work with many other premium and niche ones and our own exclusive publishers too. This is how we can expand the reach of your campaign and provide you the largest amount of traffic you can get.
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